Friday, December 10, 2010

Is The Kardashian Clothing Empire In Trouble?

 Is The Kardashian Clothing Empire In Trouble?

It was a double shot of bad news today for Kim, Kourtney, and Khloe Kardashian. First, it seems their clothing line -less than a year old – with Bebe may be on the line. Bebe president said to WWD about the possibility of dropping the line:
“The sisters do still have relevance. We need to move with fashion and we want to be first in the fashion world with everybody else and not fall behind. We are definitely assessing the situation.”

Then the NY Times ‘critical shopper’ column blasted their new DASH store in NYC. The scathing review:
“Dash is a fashion desert, just oodles of drippy cowl necks and embellished cap sleeves and synthetic fibers. Clothes are essentially split into two categories of fit: vacuum-sealed and hot-air balloon. The overpriced clothes, including an animal print dress for $308 and a hat for $430, seemed questionable at best. You could wear this look, in the same way you could hire an enthusiastic 5-year-old as your stylist.
Not all of the boutique’s items are so costly. In an area the column dubs “the gift shop,” visitors can purchase a Dash-branded water with a picture of the sisters for a mere $10, Kardashian tanning products, and QuikTrim products hawked by Kim.
“As in most theme parks, there wasn’t anything worth carrying away but memories.”
Ouch! That seems a bit..harsh? Have you been in any of the DASH stores? Do you agree with the columnist? I’m sure the girls are too worried, they are amassing quite a fortune and the deals just keeping rolling in.



Now, You are reading :
Is The Kardashian Clothing Empire In Trouble?

Post a Comment