Monday, January 18, 2010

Building Branding With Celebrity

branding_celebrities.jpgCelebrities, from the clothes they wear to the way they make up and accessorize their outfits, always impress people. Famous personalities are a major influence for our lifestyles so we always read the news related to what they wear. Mostly, celebrities promote clothing brands or footwear or perfume lines. Celebrity’s brands usually have high sales because people enjoy adapting famous people’s style.

To cut it short, I would say celebrity branding is all about transferring the value from a person to the product he or she endorses. Celebrities can be used in several ways to endorse a luxury fashion brand or show an association with the brand. The classic and most widely utilized method is the paid-for media advertisement mostly found in fashion magazines and television.

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Building Branding With Celebrity

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